micdotcom: DJ Khaled brought his Snapchat inspiration into the…

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micdotcom:

DJ Khaled brought his Snapchat inspiration into the real world — with some hip-hop icons

Even those who have never sent a snap in their life likely know that among Snapchat’s 100 million daily users, there is but one king: DJ Khaled.

With canned wisdom and impossibly earnest delivery, the hip-hop executive producer, rapper and music mogul has built himself a veritable empire on the platform, creating one of the most entertaining destinations on social media.

Thursday night, DJ Khaled helped close out Mass Appeal’s Live at the BBQ showcase at the South by Southwest Music Festival in Austin, Texas. Despite doing little himself — sticking to introducing surprise guests and rapping every 16th-or-so word to hits he doesn’t actually rap on — he set the place ablaze.