You Have to See the JCPenney ‘Period Skirt’ That’s Going Viral

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JCPenney is now the proud stockist of, in addition to its basic T-shirts and classic denim, the Internet’s most famous skirt—featuring what we presume is a flower print gone wrong, and instead looks like, um, period blood. The white skirt is splashed with black and pink flowers, and almost looks like it was done on purpose, TBH:

The offending skirt went viral after a photo was first shared by an Imgur user with the caption: “Really could’ve picked a better place for that ‘flower’ design …”

JCPenney is actually handling all of the attention pretty well, responding on Twitter with a half-decent period joke.

If, for some reason, you want to own the period skirt (if only to be part of Internet history), you’ll be pleased to know that it’s still available online—and on sale at 40 percent off the original price.