BusinessAdidas launches investigation into Ye conduct claims

Adidas launches investigation into Ye conduct claims


Kanye West at an occasion saying a partnership with Adidas on June 28, 2016 in Hollywood, California.

Getty Pictures

Adidas stated it’s investigating accusations made by employees referring to the conduct of the musician Ye throughout his partnership with the German sportswear model and the response of senior firm figures.

The corporate stated in an announcement late Thursday: “It’s presently not clear whether or not the accusations made in an nameless letter are true. Nonetheless, we take these allegations very significantly and have taken the choice to launch an impartial investigation of the matter instantly to deal with the allegations.”

It follows a Rolling Stone article printed Tuesday with nameless allegations that Ye confirmed pornographic and sexualized materials to Yeezy employees throughout conferences and made sexualized remarks to feminine employees. CNBC has not independently verified the claims.

Rolling Stone additionally stated a bunch of former Yeezy group members had despatched an nameless letter to Adidas accusing senior leaders on the firm of turning a “blind eye” to the habits and taking “delayed motion” over it. It reportedly referred to as for a public apology to the group.

A consultant for Ye was not instantly obtainable for remark when contacted by CNBC.

Ye loses billionaire status after Adidas drops him

Adidas terminated its partnership with Ye, previously generally known as Kanye West, in October. It stated his latest feedback and actions had been “unacceptable, hateful and harmful.”

Hole and Foot Locker then stated they might take away Yeezy merchandise from their shops. Designer model Balenciaga introduced it was chopping ties with the rapper and producer the week earlier than.

Adidas additionally stated it didn’t tolerate hate speech or offensive habits and was in ongoing conversations with workers in regards to the occasions main as much as the top of the Ye partnership.


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