BusinessAfrica’s largest clothing retailer taps booming phone market

Africa’s largest clothing retailer taps booming phone market


Africa’s largest clothes retailer is increasing quickly in certainly one of its latest segments — the sale of inexpensive cell phones.

Pepkor Holdings’s new chief govt officer, Pieter Erasmus, needs to construct on the 12 million gadgets offered by the Cape City-based firm within the 12 months by September — equal to 70% of the models offloaded on a pay-as-you-go foundation in the entire South African market.

Learn: Pepkor reviews 20% surge in full-year earnings

He sees the enterprise as having excessive potential as a result of variety of the corporate’s clients that stay and work in rural or unconnected components of the continent, Erasmus mentioned in an interview Tuesday.

“For our clients, cell gadgets are the principle supply of communication and connectivity, so it’s an actual want that we’re capable of serve,” mentioned the CEO, who not too long ago began his second tenure as Pepkor’s head.

The retailer, which has greater than 5 800 shops promoting low-cost clothes together with in a few of South Africa’s smallest cities, is tapping right into a pan-African growth in using telephones for fee and banking providers in addition to communication. In additional rural components of the continent, transport and on-line entry will be restricted, Erasmus mentioned.

Pepkor sells the handset, the SIM card and provides the wanted regulatory checks by each Pep and Ackermans shops. The corporate then will get income each time a buyer makes use of that cellphone. With extra folks switching to smartphones, Erasmus expects the vary of providers used to extend.

“These are huge, quick developments and we’re in a superb place to take part,” the CEO mentioned.

Pepkor’s Flash fintech enterprise additionally provides casual merchants an inexpensive and protected fee system and permits the corporate to earn cash past common retailer buying and selling hours. The unit had 19% development in working revenue within the 12 months, with greater than R2.5 billion a month of funds being accomplished by casual merchants.

Pepkor earlier reported a 25% enhance in annual internet revenue. The corporate misplaced 313 000 buying and selling hours attributable to rolling blackouts imposed by South Africa’s state-owned energy utility Eskom Holdings, in keeping with different main corporations.

© 2022 Bloomberg


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