For 25 years, the luxurious tequila model Clase Azul has promoted the “magic of Mexico.” Not less than in keeping with its CEO and founder Arturo Lomeli, who began the corporate as a strategy to pay homage to his birthplace.
Now, Clase Azul goes past spirits with a brand new upscale restaurant, La Terraza, in Los Cabos and scheduled to open in October. For anybody who doesn’t know, Clase Azul has constructed a big following over the past two-plus a long time for the flavour profile of its tequilas that stand out for his or her candy end. The connection it offers imbibers to Mexican artistry and tradition by presenting the spirits in artisan handcrafted bottles is a part of the draw.
“At first, my aim was to make an amazing spirit that might increase the profile of Mexico as luxurious producers, in addition to save our nation’s dying artisanal tradition,” defined Lomeli. “Now our aim is to develop into Mexico’s first luxurious home, constructing a luxurious Mexican model, not only a luxurious tequila and mezcal model.”
The as soon as little-known model, which has gone from 200 to 2000 staff prior to now 5 years, has discovered itself on the core of the luxurious tequila motion and guarantees to shock shoppers via what Lomeli says is a “really luxurious and really Mexican” expertise.
As a part of this 12 months’s Silver Anniversary, the corporate has introduced the transformation from a spirits model to a luxurious home. As a part of this growth, the corporate solely advised Forbes.com about its new hospitality and experiences division, “Clase Azul Locations. La Terraza is the primary enterprise underneath this umbrella.
La Terraza, on the Shoppes at Palmilla, affords a culinary journey via Baja California underneath the helm of chef Ivan Arias. The brand new upscale eatery will sit adjoining to the model’s namesake boutique, the place guests can expertise Clase Azul’s well-liked tasting expertise, “A Style of Tradition.”
Beneath are current excerpts from a current interview with Lomeli about Clase Azul Locations.
What impressed Clase Azul Locations?
We desired to create and supply areas the place Clase Azul involves life. After 25 years within the enterprise, we understand how touched and impressed our clients are by Mexican tradition, traditions, and artistry – and that’s a tremendous factor. I began the corporate to share the magic of Mexico with the world, and we turned impressed to supply greater than tequila and mezcals.
Why did you select Los Cabos as your first Clase Azul Vacation spot?
Los Cabos is certainly one of my favourite locations in Mexico, a spot I personally go to essentially the most. My spouse, Sagrario, loves that it isn’t too humid and there aren’t many mosquitos. We love all the things in regards to the sea, particularly the seafood. The meals in Cabo is just like the sunsets- a number of the greatest on this planet.
What sort of delicacies can we count on at La Terraza? Are you able to share a number of of your favourite dishes?
La Terraza will take you thru the great flavors that Baja has to supply. Components are sourced regionally and equipped by farming and fishing alliances. True to our model values, we shaped a community with native producers and promote practices like sustainable enterprise and truthful commerce.
Menu objects will vary from quite a lot of contemporary ceviche’s, like Corn or Scallop & Octopus, to our tackle a Backyard Salad with quelites, olive hummus, and fried corn. The Tamal Gobernador, with blue shrimp, brie cheese and poblano beurre blanc will likely be provided, and so will the Tamal Chilayo made with marinated tofu, salsa chilayo, ayocote and purslane.
Different highlights embrace the Smoke Kitchen Grilled Octopus, Blue Shrimp and Mole, and naturally Carne Asada with shishito pepper, frijoles puercos and tortillas.
Clase Azul at present has 4 (we have now 5: Plata, Reposado, Gold, Anejo and Extremely) tequilas and two mezcals, and your greatest problem is assembly demand. How does it really feel to attain such success whereas additionally increasing into new companies?
Whereas we want income to keep up and function our mission, we’re most fascinated with bringing extra of Mexico’s beautiful nature to the individuals. After I was finding out, I realized how a model needed to have some extent of differentiation to offer it a aggressive benefit.
I am grateful for what I can name my job.
Past La Terraza, what does Clase Azul Locations have developing?
We’re to start with phases of “La Hacienda,” our distillery and customer’s middle in Jalisco, and plans for a lodge are underway. It will likely be intimate, very high-end and one thing that feels non-public and particular. We have now huge plans to develop Model Houses in a number of the World’s greatest cities, with the Clase Azul Mexico Loft in Brooklyn being our first area to open within the US.