You’ve seen their fashionable backpacks all around the metropolis — and now, Herschel Provide has opened its first US retailer in New York’s fashionable Flatiron District.
Canada native Lyndon Herschel, who co-founded the corporate together with his brother, Jamie, advised The Submit, “We merely love New York. It’s a really particular metropolis and has a particular power — and that we get to name ourselves part of it’s one thing we’re very happy with.”
The Vancouver-based firm now has 2,500 sq. toes at 138 Fifth Ave. — and has kitted out the area with each previous and new supplies to focus on its seems. Particularly, the shop’s design incorporates classic furnishings and reclaimed oak tables — all complemented by hand-blown glass Bocci lights and tiled areas.
Backpacks, baggage and journey equipment are additionally displayed together with the model’s new attire line, “Herschel Provide Uniform.”
“Baggage should be utilitarian and have the characteristic units New Yorkers want, particularly throughout their commutes,” Herschel stated. Their designs, he added, revolve round what individuals carry day by day.
And whereas the trendy baggage have a classic aesthetic, they’ve “thoughtfully” included options resembling laptop computer holders. ‘They’ve all the fashionable sensibilities,” he stated.
Increasing to the Massive Apple for its first US location was a no brainer, as Herschel stated that is the model’s prime metropolis for e-commerce.
“We see it day by day in our digital knowledge,” he stated. “We’ll introduce our model to individuals who have by no means heard of it earlier than and our followers [can see our products].”
Herschel was dwelling within the mountains of Banff, Alberta, when the brothers determined to concentrate on baggage that had been neither luxurious nor low-cost. “Baggage had been boring and we are attempting to get them to be an increasing number of thrilling,” Herschel added, and the corporate has even licensed artist photos from Andy Warhol, Jean-Michel Basquiat and Keith Haring. “However we additionally work with lesser-known artists they usually use our baggage as their literal canvas.”
Nonetheless, the brothers additionally know that, typically, flying below the radar is best — particularly whereas commuting on public transportation. “We would like our merchandise to be non-descript and never in your face on a regular basis, so that they have a subdued look and … complement their [owners’] individuality.”
Some celebs recognized for his or her individuality, and noticed with their types, embody Chris Hemsworth, Kristen Stewart, Jenna Fischer, Vanessa Hudgens and Lucy Hale.
The brand new retailer additionally has a devoted wall and a comfortable lounge space for a revolving artist-in-residence program that at present highlights works by native photographer Kalena P Burwell. There may be additionally a 1,200-square-foot group occasion area.
Joe Hudson of CBRE represented Herschel Provide on this lease; the constructing proprietor was self-represented.