TravelHow A Small City In Rural California Impressed This...

How A Small City In Rural California Impressed This Premium Private Care Model


Chris Salgardo’s skincare journey started across the age of 18 when he was hitting obstacles in purchasing for pimples options and struggling together with his self picture. The merchandise he got here throughout have been focused in direction of ladies with delicate pink packaging or subtle, floral scents. It was inside these moments that Chris found an early ardour for skincare, magnificence, and transformation and was keen to start a profession within the trade.

He entered the sweetness house whereas residing in Los Angeles, changing into a make-up artist with Chanel after which taking a company function with magnificence entrepreneur Bobbi Brown. In 2000, he served because the vp of gross sales and schooling for Kiehl’s and climbed the company ladder to grow to be President of the worldwide legacy model. Together with his company exit from L’Oréal virtually twenty years later, he formed the model right into a famend skincare chief, opened 86 retail shops, and grew Kiehl’s to grow to be one of many largest success tales within the magnificence world.

The following step in Chris’s profession got here unexpectedly throughout the onset of the pandemic. “I left my life in NYC behind and moved north to the Catskills. I used to be burnt out and I wished to embrace nature and full my BA to assist manifest what was subsequent in my life and profession,” mentioned Salgardo.

It was throughout his full time lecturers when Chris determined that he was prepared so as to add model founder to his rising CV. “As a client myself and after working within the trade for over 30 years, it was time to work by myself firm. My head was clear and laser-focused on making a model devoted to simplifying, not dumbing down, a males’s grooming routine,” he mentioned.

Chris took his time curating an edit of high-performance, superior-quality skincare necessities that have been deliberately designed to simplify grooming and private take care of males. He selected the title ATWATER to pay homage to his father’s hometown of Atwater – a small city in central California – and took additional inspiration from his love of nice grooming, journey sport, and vibrant and wholesome pores and skin.

“ATWATER was guided by a lifetime of trial and error. From the feel to the design, each single touchpoint of the model was infused with a long time of invaluable data from my tenure on the most profitable magnificence corporations on the planet,” mentioned Salgardo.

The bootstrapped model debuted in August 2022 at choose Nordstrom US retailer areas in addition to at, and the model’s personal web site, The ATWATER philosophy emphasizes the significance of not over-stressing the pores and skin with pointless merchandise or steps and is on a trajectory to changing into the most trusted title in grooming.

The gathering is clear, vegan and cruelty free. It consists of a collection of collections ordered round skin-type and routine – Pores and skin Armor, Heavy Armor, Oil Regulator, Clean Goal and Clear Affect: Oil Regulator Facial Moisturizer ($35), Pores and skin Armor Facial Moisturizer ($35), Eye Moisturizer ($29), Face Scrub ($25), Oil Regulator Facial Cleaning Bar ($18), Heavy Armor Facial Cleaning Bar ($18), Shaving Cream ($18) and Clear Affect Physique Cleaning Scrub Bar ($17)

“I formulated every product with intent and averted harsh, abrasive remedies that compromise pores and skin well being. It was essential for me to supply formulation powered by energetic components with scientific advantages that obtain brighter, more healthy pores and skin by means of a constant day by day routine – a routine to final a lifetime,” mentioned Salgardo.

Atwater’s Prime Points of interest

Reside like Chris Salgardo did when he was rising up by exploring the most effective of what Atwater has to supply:

Fort Air Museum – Fort Air Museum is an expertise that focuses on the evolution of plane and the previous milestones of aviation.

Rancho Del Rey Golf Course – A semi-private 18-hole, par 72 parkland golf course, Rancho has a driving vary and two observe placing greens.

Atwater Flea & Farmers Market – 200 distributors come out to this market that sells every little thing from produce to artwork to antiques.

Corbin Money Spirits & Distillery – Imbibe on Candy Potato Vodka, Rye Whiskey, Blended Whiskey, Dry Gin, and Candy Potato Liqueur at this family-owned distillery on a virtually centur-old farm.

Jantz Cafe & Bakery – A family-run bakery that has a following for its “from scratch” philosophy. The breakfast, lunch, pies, and pastries are MUSTS.


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