As American Specific celebrates 10 years of its flagship Store Small marketing campaign, new analysis exhibits the unimaginable camaraderie and resilience that exists amongst small enterprise homeowners within the face of ongoing challenges.
A survey of retail and hospitality sector enterprise owners1 on behalf of American Specific and Small Enterprise Saturday, discovered that the overwhelming majority agreed it was essential to assist different native, impartial companies, with 85% saying they actively promote different suppliers and small companies native to them. The same quantity stated they all the time tried to work with these suppliers the place doable.
Recognising the very important contribution their companies make domestically and the necessity to assist fellow entrepreneurs, three quarters of respondents agreed there was a powerful sense of group amongst small companies of their native space.
Whereas over half of those small enterprise homeowners stated the subsequent outlook for his or her enterprise over the subsequent six months could be “difficult”, over a 3rd stated they had been “optimistic” and one quarter “excited”.
Celebrating 10 years of procuring small
2022 marks 10 years for the reason that American Specific Store Small marketing campaign launched within the UK and the tenth 12 months of Small Enterprise Saturday on 3 December. American Specific continues to be the principal supporter of Small Enterprise Saturday, encouraging Brits to again the nation’s small companies which have such a constructive affect on our native communities.
At its coronary heart, the UK is a nation of entrepreneurs with the variety of small companies having grown considerably over the previous decade.2 The analysis reinforces a number of the greatest rewards of operating your personal enterprise. Three fifths of respondents stated the highest profit was “being their very own boss”; 45% cited “job satisfaction”; and 1 / 4 pointed at “having a constructive affect on the local people”.
Dan Edelman, Basic Supervisor, UK Service provider Companies at American Specific, stated: “Our analysis provides additional proof of how community-focused and beneficiant of spirit small enterprise homeowners are. They’re dealing with vastly difficult occasions however recognize and assist the dear contribution their fellow entrepreneurs make. We’re proud to proceed championing them with the return of our Store Small marketing campaign and Provide, accessible at extra areas than ever earlier than this winter, in addition to by means of our long-standing assist of Small Enterprise Saturday on 3 December.”
Michelle Ovens, Director of Small Enterprise Saturday UK, added: “Whereas small companies are undoubtedly dealing with a number of challenges at the moment, this analysis underlines that being an entrepreneur can also be nonetheless a vastly fulfilling factor to do and the UK continues to be an excellent place to begin your personal enterprise. The energy of collaboration effervescent away throughout the small enterprise group is a giant motive for this. However in addition to assist from one another, enterprise homeowners want assist from everybody round them, together with the general public.”